Sending WhatsApp messages via an automation workflow

WhatsApp is one of the most widely used communication channels in the world. In today's fast-paced world, many people prefer to receive marketing messages via WhatsApp to avoid cluttering their email inboxes and to be able to access quick information.

The digitalization of our private sector does not stop at modern communication channels.

By integrating WhatsApp with Chatarmin's automation features, you can avoid manual tasks and make sure you don't miss any opportunities. Send your WhatsApp newsletters automatically to target and engage contacts who prefer to communicate via WhatsApp.

WhatsApp Automation by Chatarmin

What types of WhatsApp messages can be sent through WhatsApp automation? Automation allows you to optimize repetitive tasks related to marketing activities. These tasks are performed automatically in response to predefined trigger conditions, which usually correspond to attributes or actions your contacts perform on your website. An automation workflow usually consists of three steps:

- Trigger: a WhatsApp automation must be triggered by a signal word that the end customer writes to the business, or an API endpoint such as from Zapier or your CRM or store system.
- Conditions and actions: Similar to an Excel spreadsheet, a WhatsApp automation tool also works with IF/ELSE logics. Does the customer belong to this segment or that? Do we only want to send this one message to those end users who also have a certain tag? These rules and forks are part of WhatsApp automation.
- Restart and/or exit: At the end of a flow, a CTA is usually communicated to the end user. Ask your WhatsApp community to rate you or buy from you!
WhatsApp Automation Flow by Chatarmin WhatsApp Marketing Tool

Create and send WhatsApp newsletters

As you are used to from your CRM or email marketing tool, you can also use WhatsApp Automations to drive lead generation and lead enrichment to the point where you have already amassed a few subscribers.

WhatsApp newsletters allow you to:

- Opening rates of 90%+
- Click through rates of 20%+
- Conversion rates of 2-5%+

In this case, we recommend that you also use them for marketing purposes. Use your WhatsApp business contacts or Chatarmin subscribers to share your news with them.

CONCLUSION: WhatsApp Automations

If you would like to learn more about WhatsApp Automations, please get in touch with our CXO Partners expert team or contact our WhatsApp partner Chatarmin. Translated with www.DeepL.com/Translator (free version)